Professional development / 2024–2025
Immersive Design
Academy
Creative collaboration. Real-world perspective.
- Role
- Concept Developer & Writer
- Context
- IDA / NextGen Showcase
- Deliverable
- Collaborative DineVenture proposal
The thinking behind the experience
The programme
An international development programme alongside ten other emerging leisure professionals. The group worked collectively on DineVenture as the central project, supported by research, feedback sessions and industry mentoring.
My focus
Narrative development, guest journey design and translating creative ideas into structured, presentable concepts. The process provided experience of the full concept development journey: from early ideas to a refined proposal.
An international perspective
Industry events included IAAPA in 2024 and TEA in Blackpool in 2025. Presenting work and receiving feedback helped connect creative ambition with professional expectations and feasibility.
Related work
DineVenture is the concept developed through this programme. Read the project case to explore the guest journey, creative contribution and experience design in more detail.
In context
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